The Little Movie That Could: 'Paranormal Activity' Hits $100 Million
Oren Peli is having the greatest Friday the 13th of his life. We all love the shifting Holiday, but none of us can be as happy to greet today as the director of Paranormal Activity, whose film will be hurtling over the $100 million threshold at some point today, which, like his film, is simultaneously believable and unbelievable. I can clearly see why it has dominated at the box office, but I don't think anyone involved with the film (either before or after it was bought) prophesied how monumentally successful it would become.
But I'm not here to tell you once again that you should go see Paranormal Activity, you've already heard that a thousand times over. I would, however, like to use this time to give Oren Peli a standing ovation by putting things a little further into perspective. Within another week, PA will have grossed more money than the cumulative totals of Halloween II, The Uninvited, The Stepfather, and Saw VI. Their combined budgets? Approximately $60 million. If that doesn't show a little innovation goes a long way, I don't know what does.
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(Page 1)2. Kudos to the marketing dept- they did a great job...
Posted at 10:30PM on Nov 15th 2009 by Stan Winsome
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1. Congrats to Oren and his movie. That's incredible.
Posted at 9:24PM on Nov 15th 2009 by bbmcrae